One of the driving themes of Anthony Powell’s roman-fleuve, Dance to the Music of Time, is the contrast between those characters driven solely by power and those more in tune with life’s more sensual pleasures. Inevitably, time and fate catches up with each protagonist and the reader can ponder if their fates are justified or not. The New Sound, Geordie Greep’s debut solo album, often feels as if it is a rerun of Powell’s theme, soundtracked by a miscreant - and totally wired - Palm Court Orchestra.

Is The New Sound a tonic for these times? One hopes so: the album boasts a brand of high quality, all-embracing alternative pop fun not heard in a very long time. Maybe Associates were the last act to walk the line between the ridiculous and brilliant with such a teflon-coated aplomb.

Geordie on the album: “Music can be so much more than learning to play the same as everybody else. It can be anything you want. It’s strange to me, to follow the dictates of what has ‘proven to be what people like’ about a particular kind of music. With recording The New Sound, it was the first time I have had no one to answer to. And with every impulse I had, I was able to completely follow it through to its conclusion. Being in a band (black midi), we often have this ‘we can do everything’ feeling, but you are also kind of limited in that approach, and sometimes it's good to do something else, to let go of things.”

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