Off-Circuit offers audiences a chance to encounter this generation's landmark films on screen for the very first time, carving out a much-needed theatrical space for this generation's seminal and medium-redefining artists.

When the ICA Cinema opened on The Mall in 1968, it did not open to the public. Instead, under the guise ‘Club Deluxe’ it operated as a film club screening new works evolving outside the mainstream, for ICA Members only. This conception was a sign of the times, both in tune with the unabashed enthusiasm for a medium in the midst of revolution and in opposition to a rampant censorship that meant new revelatory works like Jean-Luc Godard’s Weekend were deemed un-rateable and thus illegal to show to the general public.

Cinema in 2026 finds itself in a very different position than it did in 1968. Amidst a rampant corporatisation and generally insipid and risk-averse spirit, it is easy to become despondent about the future of cinema today, to wonder if we are in that ‘ignominious, irreversible decline’ that Susan Sontag wrote about more than two decades ago. In a time of artistic uniformity, of remarkably style-less house styles, the need for spaces dedicated to truly independent and original voices is as desperate in 2026 as it was in 1968. The obstacles may have changed but the necessity of overcoming them has not.

As the spaces dedicated to showcasing work outside the commercial sphere continue to shrink, the life cycle for a film beyond its festival run remains uncertain. In the same spirit with which Club Deluxe was founded, Off-Circuit aims to provide a platform to new films that have yet to receive a proper spotlight in the UK, facilitating a continuous connection between these profoundly rich works and audiences on the lookout for something new and different.